PRIVACY POLICY

Effective Date: November 19, 2025

1. Introduction

Welcome to Rockwell (“we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our indoor golf facility and membership platform.

Our facility is located at:

Rockwell7969 E Arapahoe RdGreenwood Village, CO 80112

By using our services, submitting information to us, or becoming a member, you agree to the terms outlined in this Privacy Policy. If you do not agree with this policy, please do not use our services or provide us with your personal information.

2. Information We Collect

We collect the following types of personal information:

2.1 Personal Identification Information

We collect basic personal information including your name, email address, phone number, and referral information when you inquire about or apply for membership, make reservations, or participate in our activities.

2.2 Membership Application Information

During the membership vetting process, we may collect additional information necessary to evaluate your application, which may include information obtained through background checks, credit checks, and review of publicly available social media profiles.

2.3 Financial and Health Information

While we do not currently collect financial or health information through our website, we may request such information in the future as part of membership processing or facility usage requirements.

2.4 Website Usage Information

We use Google Analytics to collect information about how visitors use our website. This helps us understand user behavior and improve our website experience. Google Analytics collects information such as your IP address, browser type, pages visited, time spent on pages, and referring website. We do not currently use cookies on our website, but we may implement them in the future to enhance your experience.

3. How We Collect Information

We collect your information through various methods:

3.1 Direct Collection

We collect information directly from you when you submit forms on our website, complete paper forms at our facility, or communicate with us via email or SMS.

3.2 Third-Party Services

During our membership vetting process, we may obtain information from third-party services that conduct background checks and credit checks on our behalf.

3.3 Publicly Available Sources

As part of our membership application review process, we may review publicly available information on social media platforms to ensure prospective members align with our facility’s values and community standards.

3.4 Analytics Tools

We use Google Analytics to automatically collect website usage data. This tool operates independently and we do not share personal information collected through our forms with Google Analytics.

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Service Provision

To provide and manage our services, process your membership application, facilitate reservations for our simulators, chipping areas, and putting greens, and enable your participation in special events and activities.

4.2 Communication

To communicate with you about your membership, upcoming events, facility updates, and important information regarding your account. We will also contact you to obtain required waivers and agreements related to your membership and facility usage.

4.3 Marketing

To send you limited marketing communications about our services, special offers, and events that may be of interest to you. You may opt out of marketing communications at any time.

4.4 Membership Vetting

To evaluate your membership application and determine eligibility. This may include conducting background checks, credit checks, and reviewing publicly available information to ensure prospective members meet our facility’s standards.

4.5 Website Improvement

To analyze website usage patterns through Google Analytics and improve the quality, functionality, and user experience of our website.

5. Data Sharing and Third Parties

We are committed to protecting your privacy and do not sell your personal information to anyone. However, we may share your information in the following limited circumstances:

5.1 Service Providers

We may share your information with trusted third-party service providers who assist us in conducting background checks and credit checks as part of our membership vetting process. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Google Analytics

Our website uses Google Analytics to collect anonymous usage data. Google Analytics operates independently and collects information about website traffic and user behavior. We do not share the personal information collected through our forms with Google Analytics. For more information about how Google uses data, please visit: 

https://policies.google.com/privacy

5.3 Legal Requirements

We may disclose your information if required by law, court order, or legal process, or if we believe such action is necessary to comply with applicable laws or protect the rights, property, or safety of Rockwell, our members, or others.

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

6. Data Retention

We retain your personal information indefinitely for business, legal, and operational purposes unless you request deletion of your data. Retaining your information allows us to maintain member records, comply with legal obligations, resolve disputes, and enforce our agreements.

You have the right to request deletion of your personal information at any time. Please see the “Your Rights and Choices” section below for information on how to submit a deletion request.

7. Data Security

We take the security of your personal information seriously and implement industry-standard security measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

Our security measures include:

  • SSL (Secure Sockets Layer) encryption for data transmitted through our website
  • Industry-standard web security practices
  • Secure storage of physical documents
  • Limited access to personal information by authorized personnel only

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to maintain and improve our security measures.

8. Your Rights and Choices

You have certain rights regarding your personal information:

8.1 Access and Correction

You have the right to access the personal information we hold about you and request corrections if the information is inaccurate or incomplete.

8.2 Data Deletion

You have the right to request deletion of your personal information. To submit a deletion request or exercise any of your rights, please contact us using our website contact form at:

https://therockwellgc.com/contact

Please note that we may need to retain certain information for legal or operational purposes even after a deletion request. We will notify you if we are unable to fully comply with your deletion request and explain the reason.

8.3 Marketing Opt-Out

You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or by contacting us through our website contact form. Please note that even if you opt out of marketing communications, we may still send you non-marketing communications related to your membership and our services.

9. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe we have collected information from a child under 13, please contact us immediately using our website contact form, and we will take steps to delete such information.

Minors between the ages of 13 and 18 may use our facility under the supervision of a parent or legal guardian who is a member. In such cases, we collect information from the parent or guardian, not directly from the minor.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make changes, we will update the “Effective Date” at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms.

For significant changes that materially affect your rights, we will provide prominent notice through our website or direct communication.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

By Mail:

Rockwell Golf Club

7969 E Arapahoe Rd
Greenwood Village, CO 80112

Online Contact Form:

https://therockwellgc.com/contact

We will respond to your inquiries as promptly as possible, typically within 30 days of receipt.

Thank you for trusting Rockwell with your personal information.